2014年7月1日星期二

Atmel AvantCar Brings Disruptive Design to Center Stacks

Modern automobile industries have been rapidly growing in fuel efficiency, security performance, etc., but have never broken through in human-vehicle interfaces. Nowadays cars have been lighter, faster, more environmental friendly. Zero-to-sixty time, streamlined design, and XXX have been some of the most popular topics in automobile market, while the center-stack design has not move a bit in the past years: square form, low-resolution screen, and buttons that closely XXXX. When comparing center stacks of the 1963 models with the 2013 ones, you’ll find out that this part has rarely changed in more than 50 years.
What happened to those designers? XXX. However, we can still see a sliver line behind the cloud. Touchscreen has become a popular function in common models instead of a privilege of luxury cars. The announcement of Tesla indicates that large-format touchscreen center-stack is the future trend. Cars are no longer commuting tools, and they will become mobile smart information hub combined with entertainment, security, and other functions. But even Tesla has not get the right idea of future central stack. Will futuristic car equip with a stiff iPad-like screen as the one Tesla has now? Not necessary. Automotive designers need more disruptive imaginations, to make the center-stack more aesthetic, even sexier.


Atmel’s AvantCar concept design, which was showcased at CES 2014, may bring some inspirations to the automobile designers. This demo is to showcase a flexible screen along with highly sensitive touch functions, and provide a streamlined interior design reference, making larger cargo space and wider passenger room. Curved screen has become a popular concept in consumer electronics markets, but is relatively rare in industrial applications. So far I haven’t seen any curved screen product, which might bring a radical change to the car industry.


Just imagine a car with smooth curved touchscreen center-stack, with accurate voice control or gesture control. How disruptive can it be?